Privacy Policy

Last Updated: January 15, 2025

1. Introduction

LyfeLine Technologies ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our emergency response ecosystem, including MyLyfeLine, LyfeLine Opus, and LyfeLine Nexus (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information

We collect information that identifies, relates to, or could reasonably be linked with you, including:

• Identity Information: Full name, date of birth, government-issued ID numbers
• Contact Information: Phone number, email address, physical address
• Medical Information: Blood type, allergies, medical conditions, emergency contacts, medical history
• Location Information: Real-time GPS coordinates, historical location data
• Account Credentials: Username, password (encrypted), security questions
• Payment Information: Credit card details, billing address (processed through secure payment processors)

2.2 Automatically Collected Information

When you access our Services, we automatically collect:

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App interactions, features used, time spent on Services
• Technical Data: IP address, browser type, internet service provider
• Emergency Data: Emergency call logs, response times, service provider interactions

2.3 Information from Third Parties

We may receive information about you from:

• Emergency service providers (hospitals, ambulance services, fire departments)
• Healthcare providers with your consent
• Government agencies for verification purposes
• Insurance providers when authorized

3. How We Use Your Information

We use your information for the following purposes:

• Emergency Response: To connect you with appropriate emergency services and provide your critical information to first responders
• Service Delivery: To provide, maintain, and improve our Services
• Safety and Security: To verify your identity, prevent fraud, and ensure platform security
• Communication: To send you service updates, emergency alerts, and important notifications
• Analytics: To understand usage patterns and improve response times
• Compliance: To comply with legal obligations and regulatory requirements
• Research: To improve emergency response systems (data anonymized)

4. Information Sharing and Disclosure

4.1 Emergency Services

During an emergency, we share your information with:

• Emergency medical services (ambulances, paramedics)
• Hospitals and healthcare facilities
• Fire departments and rescue services
• Law enforcement when necessary
• Your designated emergency contacts

4.2 Service Providers

We share information with trusted third-party service providers who assist in:

• Cloud hosting and data storage
• Payment processing
• Analytics and performance monitoring
• Customer support services
• Communication services (SMS, push notifications)

4.3 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or court orders
• Protect our rights and property
• Prevent fraud or illegal activities
• Protect the safety of users or the public

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted is encrypted using TLS/SSL protocols
• Secure Storage: Data at rest is encrypted using AES-256 encryption
• Access Controls: Strict access controls and authentication requirements
• Regular Audits: Security audits and penetration testing
• Employee Training: Regular security and privacy training for all staff
• Incident Response: Dedicated team for security incident management

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal requirements)
• Data Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Opt-out of certain data processing activities
• Withdrawal of Consent: Withdraw consent for data processing

To exercise these rights, contact us at privacy@lyfelineservices.com

7. Data Retention

We retain your information for as long as necessary to:

• Provide our Services to you
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain emergency response records (typically 7 years)

Medical information is retained according to healthcare regulations in Kenya and East Africa.

8. Children's Privacy

Our Services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Kenya. We ensure appropriate safeguards are in place through:

• Standard contractual clauses
• Data processing agreements
• Compliance with international data protection frameworks

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze usage patterns and improve Services
• Provide personalized experiences
• Ensure platform security

You can control cookies through your browser settings, but this may limit functionality.

11. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of significant changes through:

• Email notifications
• In-app notifications
• Website announcements

Your continued use of the Services after changes constitutes acceptance of the updated policy.

13. Kenya Data Protection Act Compliance

LyfeLine Technologies complies with the Kenya Data Protection Act, 2019. We are registered with the Office of the Data Protection Commissioner (ODPC) and adhere to all data protection principles.

14. Contact Information

For privacy-related questions or concerns, contact us:

• Email: privacy@lyfelineservices.com
• Phone: +254 733 593 807
• Address: LyfeLine Technologies, Nairobi, Kenya
• Data Protection Officer: dpo@lyfelineservices.com

15. Complaints

If you believe your privacy rights have been violated, you may file a complaint with:

• Our Data Protection Officer at dpo@lyfelineservices.com
• The Office of the Data Protection Commissioner in Kenya